In 2014, Aelfric Eden was founded in Los Angeles, CA.
As an Asian American, the founder of Aelfric Eden brings together a diverse upbringing influenced by both Eastern and Western cultures. The founder said: “We have experienced both cultures and have seen the best of both worlds. Our goal is to combine our passion for Asian streetwear and Western-style to create a sense of fashion that we can all appreciate.” This unique blend enables them to bridge the gap in the subculture world, creating a distinct form of expression and identity that is uniquely their own.
The brand embraces all kinds of cultures and delivers the idea of inclusiveness and diversity to consumers through its products with a distinctive design philosophy.
Aelfric Eden revolves around integrating once-niche street elements from diverse cultures, such as skateboarding and graffiti, and transforming them into mainstream fashion. It presents an acceptance of randomness and tolerance for imperfection. All these concepts attract global youth.
OUR STORY!
Brand Theory
Aelfric Eden draws its inspiration from playing cards, incorporating the triangular "A" and a heart symbol in its logo.
Life consists not in holding good cards but in playing those you hold well.
It's the heart that's the game-changer. It's our battle cry for overcoming life's challenges and coming out on top.
The logo serves as a reminder to embrace imperfections and face life's obstacles with determination. This design truly embodies the core values of Aelfric Eden, inspiring individuals to strive for a fulfilling life despite its uncertainties.
OUR MISSION
---“Making Streetwear for the Youth!”
Aelfric Eden is dedicated to embodying its brand essence in every aspect. From design, style, fabric, cutting, to color matching, every detail reflects the brand's positive and vibrant outlook on life, which is one important reason why Aelfric Eden can win the love and recognition of the youth.
Moreover, Aelfric Eden strives to make its exclusive streetwear more accessible and affordable to the youth by eliminating middlemen and reducing traditional distribution channels, ensuring reasonable prices without compromising on quality or style. Aelfric Eden products serve as a medium for expressing an optimistic approach to life, a passion for exploration, and a love for living, helping more young people express their individuality and stand out from the crowd.
HELPING THE ONES IN NEED
We strongly believe that it is unfair that those of us in developed countries have an abundant selection of clothing to wear while hundreds of millions worldwide go without clothing every day. We are convinced that there is always more we can do to improve our world, and with your help, we can make a difference.
We will donate to a child in need with every purchase you make!
Aelfric Eden Street Fashion has partnered with a non-profit organization and is committed to donating to a child in need! Our vision extends beyond being a sustainable brand- at Aelfric Eden Street Fashion, our motto is to give back more than we take.
Let's strive to redefine traditional boundaries - we're here to help you do it. We hold the highest standards of craftsmanship, authenticity, and originality.
Check out our unique designs today, and together we'll change lives!